Mitchell Zeller, director of the FDA’s Centre for Tobacco Products, said the bureau is investigating possible merchandise standards in the areas of toxicity, dependence and merchandise attractiveness as it prepares to obtain regulatory authority over electronic cigarettes and other nicotine-delivery devices these include the electronic cigarettes reviewed on

They comprise putting in place regulations for approving new products and tracking them after they reach the marketplace, ensuring the bureau has in place a powerful conformity and law enforcement existence in every state, public instruction and the conceptualization of an FDA-extensive nicotine policy that understands some products are less hazardous than others.

Merchandise standards are being formulated by the bureau at a time when dangers and the advantages of cigarette stay the topic of extreme discussion.

It is not the nicotine that kills half of all long term smokers, it’s the delivery mechanism,

– he said at a lunch in Washington, D.C. formed by the American Legacy Foundation, an anti-tobacco group.

We must understand a few of these realities and determine how they are able to affect regulatory policy.

The 2009 Tobacco Control Act grants the FDA authority, provided that it’s scientific evidence to support the policy, though the bureau should issue a fresh rule to act on its power to prohibit or limit ingredients and compounds in specific merchandise.

In April the FDA proposed rules that subject the $2 billion business to national regulation for the very first time and would prohibit the sale of cigarette to individuals under the age of 18. The proposition wouldn’t limit marketing or flavored products, on-line sales, unsatisfactory public health promoters who claim people bring kids.

Zeller said that while it’s never a great thing for a youthful man to inhale nicotine, additional research is needed to evaluate the net impact of cigarette on the general well-being of the people and that it’s significant to have “an open mind” about the possible advantages of emerging technologies.

Zeller said he couldn’t estimate the length of time the FDA will take to invent a proposition, although it is, in addition, considering controlling menthol. 176,000 opinions were received by the bureau on the issue from the people.

“We’re seriously considering all the opinions as we consider our regulatory alternatives,” Zeller said. “We can just go as far as the science will require us.”

Tom Hastings
USA Federation